Overview

Results focused and highly organized UI/UX designer creating streamlined and intuitive products. Designs inviting and unintimidating interfaces for audiences ranging from technical novices to highly-trained engineers, all while adhering to interface principals and organizational goals.

Work Experience

Director of Design, LA Vakil

2018 - present

• Defined visual and functional requirements, using wireframes, mockups and prototypes to establish user interface and interaction flow for product offerings.
• Devised site maps and user interface mockups for new website designs based on proven UI elements and end-user feedback-including new carousels, consistent button design, form field elements, and input controls.
• Designed and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements on Facebook and Instagram.
• Masterminded highly successful digital strategies for various social media platforms to attract 90% increase in customer engagement.
• Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance.

Associate Director, Milken Institute

2018 - 2020

• Designed engaging and successful marketing, advertising and web copy for over 200 events per year ranging from small, fireside chats to 5,000 person annual conference to 50,000 person online virtual conference.
• Worked closely with UX/UI and product teams to define interface visual and functional design systems for landing pages, registration websites, and mobile
  applications-including consistent menus, cards, buttons, and navigation that met branding and usability expectations.
• Used wireframes, mock-ups and prototypes to establish cohesive user interface design and architecture for Cvent and Salesforce to benefit external users as well as improve reporting used in strategic decision-making.
• Collaborated with teammates to deliver valuable features meeting business and customer needs. Increased engagement with applications from 7% to 70%.
• Redesigned project management plan to enhance accountability and efficiency.
• Partnered with marketing and sales teams to incorporate app components likely to increase fundraising and revenue production.
• Coordinated with product managers and developers to translate project requirements and business objectives into polished user interfaces for new virtual event platform including design systems, consistent navigation elements, and interface language.

Operations Director, AIPAC

2008 - 2018

• Collaborated within fundraising and executive teams to brainstorm business development strategies and identify stakeholder product needs and preferences.
• Communicated with and provided feedback to product managers, UX/UI designers, and developers to translate fundraising and political objectives into polished user interfaces that allowed for consistent flow, design elements, and modern UI elements.
• Strengthened organizational design systems by coordinating marketing strategies and visual design interface to optimize outreach and fundraising. Surpassed fundraising goals 10-15% annually.
• Mentored and supervised diverse workforce, managing scheduling, supervision and performance management. Improved retention by 80% with nationally recognized onboarding and retention programming.
• Conducted live user testing of Salesforce components and functionality to evaluate effectiveness of designs and enhancements.
• Devised site maps and mockups for designs based on proven methodologies and end-user feedback. Recommended interface changes and iterative updates to Salesforce Engineer.

Education

• UX/UI Design Professional Certificate
  Google
• Masters of Public Administration
  University of Illinois at Springfield
• Bachelors of Science
  Psychology & Criminal Justice Sciences
  Illinois State University